Advertising Major

The Advertising Major aims to train students in the areas of advertising creative, design, production and operation. After four years’ study, graduates will have a good command of the methods of creating contemporary ads, with strong skills in planning, innovating, writing and media management. They will have an understanding of the related laws and rules of advertising and intellectual property rights. The diverse curriculum also includes painting, advertising photography, integrated marketing communication, and brand building, management and maintenance.