Art Design

Art Design aims to train advanced practical talents who have a better understanding of basic theory of advertising art designing and a high quality of ad creating, planning and designing, and who develop in morality, intelligence and physique. After 4 years’ study, the graduates can have a good command of basic law of ad designing and can familiarize themselves with related software of computer assisting art designing and can be well-skilled in market surveys, advertising copy writing and integrated marketing communication. They will be well-informed of the law and regulations of advertisement and intellectual property right and can be skilled in painting, photographing and camera shooting. The graduates are expected to have a higher quality of humanities and a better ability for further education.