Advertising Major aims to train advanced practical talents who can deal with advertising creative, advertisement design and production, and advertising operation. After 4 years’ study, the graduates can have a good command of basic methods of contemporary ads and have a good ability in planning, innovating, writing and media management. They learn to understand the related laws and rules in advertisement and intellectual property rights. They also learn to be able to paint and take advertising photographs and become skilled in integrated marketing communication and brand building, management and maintenance.